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Your views on the future of tourism

What do you think the future for the travel and tourism industry should look like? Do you think it is even possible for the industry to have a sustainable future? Do you have a view on the editorial and ideas published in our recent project with Geographical magazine on the future of tourism?

You can read what others in the industry have to say in our commentary page

Have your say! Leave a comment to tell us your views on the future of tourism.


40 Comments:

  • In the demands of 21st century work and life styles, relaxation and tourism will continue to be vital to everyone's wellbeing. It is also known that tourism can make significant contributions to a sustainable local economy creating employment and local supply businesses. The challenge is to return to pre-oil methods with 21st century technologies. This marriage will both harness a sustainable and responsible tourism industry that combines the enjoyment of travel with culture and environmental responsibility for the benefit of all.

    By Anonymous Jeremy Blake, Senior Principal, Purcell Miller Tritton LLP (Architects, designers and historic buildings consultants), At 7 November 2008 at 10:42  

  • One of the most important things that struck me after reading Justin Francis' article was the point about tourism ministers realising the need for a dramatic shift in 'who and how' they encourage to visit their destinations. Without the input from this side of the industry it will be a lot harder to achieve results. However, once destinations are marketing and promoting themselves from a more responsible stance, with more responsible product the visitors in turn will have postive impacts on that destination. Of course, this is just one piece of the puzzle...

    By Anonymous Amelia, At 7 November 2008 at 17:10  

  • One of the most important things that struck me after reading Justin Francis' article was the point about tourism ministers realising the need for a dramatic shift in 'who and how' they encourage to visit their destinations. Without the input from this side of the industry it will be a lot harder to achieve results. However, once destinations are marketing and promoting themselves from a more responsible stance, with more responsible product the visitors in turn will have positive impacts on that destination. Of course, this is just one piece of the puzzle...

    By Anonymous Amelia, responsibletravel.com, At 7 November 2008 at 17:26  

  • On Vorovoro Island we discuss this issue weekly with a diverse mix of travellers and tourists, the conclusion is almost always that sustainability is about moving towards circular living. Not digging holes, making useless stuff, and then dumping on a pile. Not cradle to grave, rather cradle to cradle.

    But we can't simply go from living in a straight line to circular living in one jump. Bending the line into a circle will take time and determination. This is especially true for the future of tourism.

    The communication challenge seems to be finding effective systems for weighing up the new language and science of carbon emissions vs positive local social and biodiversity impact. The more we can reach a standard for sustainable destinations, the better. Which is why the recent report, 'Paradise Found' by Forum for the Future is so important > http://www.forumforthefuture.org/projects/paradise-found

    Aspirational and educational tourism that genuinely impacts a visitors behaviour when they return home as well as benefiting the local community and protecting its environment is the outcome we should all be aiming for. Precise measurement of the emotive language of 'life-changing experiences' is of course difficult, especially in cultures and regions where measuring anything scientifically is alien. Thats part of their appeal! I admire those who already practising this effectively.

    If more of us start to get that right then, combined with technology in the travel industry becoming more fuel efficient, the future of tourism can be viewed optimistically.

    Because of its scale, responsible tourism that delivers sustainable development through aspirational holidays, destinations and events, then we CAN consider tourism as big a force for good progress as anything in the 21st century.

    Social media technology is the tool and language that is already educating, connecting and inspiring this change.

    Justin and Geographical, thank-you for your leadership on this vital topic.

    By Anonymous Ben Keene, At 11 November 2008 at 11:07  

  • I thought this was a great article, but overlooked one major factor: Peak Oil. Peak Oil is a term that refers to the dwindling world oil supplies compared to the ever-increasing demand for oil. It represents one of the greatest challenges our society has ever faced - and travel and tourism will be greatly effected unless alternative forms of energy are developed and invested in. I guess this makes domestic travel and tourism more relevant than ever and may also consign air travel to history or as a preserve of the elite and super-rich.

    By Anonymous Glenn Whorrall, At 11 November 2008 at 12:26  

  • Well the trend that i have seen is that people are booking their travels in a more direct way. The impact that they make in the world has come to be a more important factor, and this is reflected in the growth of the eco, green, responsible options that have flooded the market. 16 years ago our lodge was one of a kind in the area of Uvita in Costa Rica; La Cusinga Eco Lodge was off the regular path. To recycle or to compost was not a very popular item. But today we have lots of options in lodging in the area, some claim to be green, other are just plain hotels, but most of them are trying to recycle, or to have a positive impact in the social factor.

    In the short term, we will see a reduction of travel, and a change in the type of travel, shorter vacations, less extras in the trips (tours, shopping, eating out, etc). People will be looking for placer close by, or at least those that have a bigger bam for their dollar or euro.

    By Blogger Geinier, At 11 November 2008 at 13:16  

  • The future of tourism cannot be discussed without looking at the larger context of lifestyle, personal ecological footprints and the whole lifecycle of things we consume and use. What choices are there for the conscientious traveler : should I give up on long haul and only do biking holidays close to home or is it OK to live carbon frugal during the year and then splurge on a long haul fuel consuming vacation to ecodestination, provided I am a truly responsible traveller at the destination ?

    What is also missing from the discussion is food. Not if it is organically or locally produced, but what is the CO2eq (food miles)of what we are eating. Eating vegetarian makes a huge difference for your carbon (and water) footprint for instance.

    There was a very illuminating article on this in the New Scientist (www.newscientist.com) of Sept 11th.

    By Anonymous ariane janer, At 11 November 2008 at 13:42  

  • Shumacher wrote a book entitled SMALL IS BEAUTIFUL, and in my opinion this holds a vital key to the future of tourism. The modern world saw the crazy pursuit of the large to the detriment of the intimate and the personal. We were cajoled by big business to turn our backs on the local and the human, as if paradise was a flashy, crass and 'out-of-this-world' affair. I suggest that we should slow down and look around our feet. Many of us have seen the great wonders of the world, but hardly know our own environment and culture. So let's take holidays closer to home. Let's take some of them at home, and explore our own area. Whatever we do, we must be senstive to the places we visit and their native inhabitants. I was glad to see that Justin emphasizes cultural diversity as well as biodiversity. We should be celebrating the rich cultures of the British Isles, of Europe and of the world. I live in Wales, and speak Welsh as my first language, so when I go to the Iberian peninsula, I am curious about Catalan, Basque or Galician languages and cultures. One is well aware of the way tourism has trampled over the Costa del Sol, and robbed it of its uniqueness. This happens in all the touristy areas of the world. 'Responsible travel' is a marvellous title, and has many facets, and I hope that this forum will start ideas about it rolling, so that we can learn from each other.

    By Anonymous John Rowlands, At 11 November 2008 at 18:01  

  • Good morning from the wild side of northern Finland:

    We run a small-scale eco-lodge in the wilderness of Kainuu hills. Yes, we are in the future line, and there we'll stay and get strong :D As Ariane Janer wrote, there has to be a lifestyle change: small is beautiful said John Rowlands. So true!

    It took us quite an effort to move into 'nothing', i.e. we are located well on a main road, but still quite solitary on a beautiful lakeside.We hope more visitors reach us by bcycle next year.

    Our CO2-footprint is reasonable as we use only green power and wood. Motorized activities are not supported, but why to support as we can offer a wide range of body powered outdoor activities: hiking, cross-country skiing, skating, snowshoeing, cycling, cross-country jogging, swimming & diving, boating and canoeing, berry and mushroom picking, wildlife watching, fishing and hunting, lakeside sauna bathing, open fire cooking, football, petanque etc.etc. depending on the season. Inside we have a large library and music room. What else would you like to do when choosing SLOW TRAVELLING!

    We would like to have your comments, please!

    By Anonymous Anonymous, At 12 November 2008 at 08:22  

  • I think the major problem is the trend to more and more luxury. If the room does not cost $300.- and more you are not in and you do not attract the attention of the international news. If we do not go back to a simpler life stile the world will not be saved. Luxury Lodges and Eco-tourism is in my opinion a contradiction. I do not believe the that to discourage air traveling will resolve the problem. It will only hurt the the underdeveloped countries which depend so much on the tourist income.
    Vinzenz Schmack
    Laguna del lagarto Lodge, Costa Rica
    Eco-Tourism Myth and Reality

    “Eco “ is a fashionable label and everybody uses it whenever possible and of course it is used most widely in Tourism. Who does not want to call his Hotel or Travel Agency “ Eco-tourism”? It sounds so much better and people are so much more attracted by such a fashionable word.

    However, reality shows that people prefer or are dragged by the Travel Agencies to the same old overcrowded mass tourist resorts equipped with state of the art bars, discos and other entertainment, which, of course, must be big , luxurious and expensive.

    The true “Off the Beaten Track” , isolated lodges have a hard time to make ends meet. Travel Agencies do not want to expose their clients to a bad road or even risk being bitten by a mosquito or other possible inconveniences nature might surprise you. And, no doubt, they make a better deal by bringing people to more expensive luxury hotels than to the modestly priced Eco-Lodges.

    Advertising Costa Rica, the official Tourist Board, came out with the nice slogan “without artificial ingredients”. However in their official annual MAGAZIN “NATURALLY COSTA RICA”, only the large chain luxury hotels can afford to advertise and are they not full of artificial ingredients? For the puff luxury decoration, radio, TV, VHS, Mini-Bar and so on., the price has to be $ 150.- plus.

    The many ecological institutions who operate in Costa Rica contribute to this trend and channel the student groups to overcrowded places like Monteverde, Tortuguero, and Manuel Antonio and prefer places with paved trails through the Rain Forest like in “ La Selva” , which is not the concept of ecotourism .

    The big companies offer their employees Incentive Tours, but would not dream of choosing a true Ecolodge. Instead they send them to 5 star luxury Hotel with swimming pool, jaccussi, golf course and health spa, where they spend a lot of money and come back just as tired as when left the office. They still have not come up to the idea that sometimes the employees would rather prefer a quiet, unspoiled and natural retreat where they would regain time to gather strength and peace to their bodies and minds.

    We believe that the true meaning of Eco-Tourism is to go back to nature, accept simplicity, and be content with a clean, simple, but comfortable room and facilities and accept for a while the inconveniences of a dirt road, a muddy trail through the lush Rain Forest and (why not?) some rain, too. As a reward you are overwhelmed by the beauty and exuberance of nature, instead of the noisy and overcrowded places one finds in every big cities. Something has to be done to re-orient tourists to the true eco-lodges to enjoy the wonders of nature and if the so-called Eco-Travel Agencies stick to their Logo, they should also include in their programs true eco-lodges in isolated areas.

    We, owners of small Eco-lodges, do not want to deny the “eco-tourists” the right to spend their vacation in one of the many luxury hotels according to their means. But, if they really want to practice Eco-tourism, our suggestion is that they should at least spend a couple of nights in a true Eco-lodge in an isolated area and pay respect to Mother Nature.
    THE DEBATE ABOUT
    ECO-LODGES

    At EarthFoot we support the opinions of Vinzenz Schmack, owner of the ecolodge featured at EarthFoot's Exploring Rainforest & Rivers Around La Laguna del Lagarto Lodge program in Costa Rica. Let us tell you about an exchange of letters recently initiated by Vinzenz:

    Vinzenz read a book, International Ecolodge Guidelines, edited by Hitesh Mehta, Asla Riba, Ana L. Baez and Paul O´Loughlin. In it was an article by Ms. Megan Epler Wood, President of the The International Ecotourism Society. Vinzens wrote to Ms. Wood:

    I am very much surprised that there is nothing in the book about the limits of the size and luxury accommodations of Ecolodges. ... If the slogan goes "back to nature and to save natural resources", this should also mean that people should conform themselves with simpler and less fancy accommodations. In Costa Rica the price ranges of ecolodges goes from US$30.00 per day/per person, meals and taxes included up to over US$300 and I understand worldwide you can find so called ecolodges with prices up to $900 per person/per night, which contradicts the concept of an ecolodge.

    The above mentioned book also overemphasizes the architectural design and if you build a lodge according to these guidelines you end up with a very fancy lodge, where the above mentioned prices are justified. Mind you, I have nothing against expensive and fancy lodges and welcome the million dollars investments to underdeveloped countries. I am just concerned if these kinds of establishments still fall under the category of "ECOLODGES". Perhaps they should be called plain "Luxury Nature Hotels". According to the dictionary the word "lodge" means "a roughly built shelter or hut, as in the woods".

    Ms. Wood did not reply, but one of the editors, Hitesh Mehta, did. Here is part of his response:

    There is currently no specific size standards for what can be described as an ecolodge. The general definition is from 1-60 rooms. After that, it becomes an ecoresort. As you mentioned, they also vary in their price range - anywhere from $20 to $1200!! There is nothing wrong if an ecolodge is luxurious as long as it fulfills five of the criteria* that I have mentioned in my book. So, a $900 facility that meets all the criteria can be defined as an Ecolodge. Also, do note that a small number of people does not automatically equate to lower impact.

    My experience is that because of the lower number of rooms, developers are forced to charge high rates to make ends meet. However, they provide quality service, activities etc and justify the high cost. The latest book on financing for ecolodges states that over 50% of the ecolodges are in the red!! The baby boomer market is willing to pay a good price if they are convinced of the authenticity.

    The word ecolodge has many connotations. It can be a deconstructed structure, a tent, a thatch building, a stone building or even a glass and steel building. In the field of ecotourism, we are not worried about the many definitions. We are more interested in ecotourism and ecolodge principles.

    To this, Vinzenz replied:

    I respect your position on this issue but I completely disagree and I know that many ecological institutions share my opinion. I think the issue "Luxury Ecolodges " should be discussed on a broader basis. It is not only a question of protecting the environment around a specific lodge but protecting the natural resources in general and luxury just means to consume non renewable resources in excess and the ecological movement should also teach people to live more modestly and not to promote "consumerism".

    At EarthFoot we agree with Vinzenz that "luxury just means to consume non renewable resources in excess and the ecological movement should also teach people to live more modestly and not to promote "consumerism".

    By Anonymous Vinzenz Schmack, At 12 November 2008 at 14:28  

  • This was a thought-provoking article.

    I support the aim of responsible or sustainable travel, and the trend of individuals to seek a more direct relationship with the destination itself and its indigenous people, or the desire to focus on local produce and employment. Ultimately, when reading the article and related posts, can one avoid the conclusion that travel is, of its essence, a political act? Consciously for some and unconsciously for others, perhaps, but at its heart a matter of conscience.

    Travel must equally be considered from the point of view of the host, rather than uniquely from the perception of the guest. The best interaction must be one of symbiosis.

    Education has to be the key.

    By Anonymous Bongkot, At 13 November 2008 at 04:39  

  • I am an American, former Canadian and have traveled to Europe, Australia, and South America in my younger years. I now miss traveling very much and would like to comment on the 10 k idea. In the States, fortunately gas prices have gone down for the moment. I have 12 yr old son with whom I would like to travel in europe in two years. In the mean time, traveling within 25-100 miles from home can still be a rich and rewarding way to go. I take short inexpensive trips to recharge my spirit, look at a new place. I love historic places, and old homes,local Indian history, in my upstate New York area. So I make do for now, but yearn to travel further in my near future. Hope the industry will survive this economic downturn. Nov 14,2008

    By Anonymous Anonymous, At 14 November 2008 at 11:34  

  • Hopeful as I am that concepts of responsibility are here to stay, the practical calculative market oriented side of me thinks that this is only a trend, to last a few years, and when big responsibilty issues now like cultural commodification, flying 'green', csr, carbon footprints etc. become diluted a bit through its eventual thumping by the press and the market alike, the consumers will get exhausted by it. We will also breed a new generation which would have heard nothing except this, and will want to hear something else.

    So while the few committed travellers and companies will continue down this road to newer heights, waiting for the next goodwill wave to hit the markets, the world will move back to its regular "have money, will travel" behaviour.

    Thats the trend as I see it.

    By Anonymous Raj Gyawali, At 18 November 2008 at 08:26  

  • Len Hough, voluntourism.co.uk

    I think there is a trend out there towards the niches within "responsible tourism" even. We started our website over a year ago and the term voluntourism was not really known, we had to use another site responsibletourism.co.uk to get visitors to the site. This has now reversed and voluntourism is now the search term that is most popular.

    There are many providers out there trying to do the right thing in their own way and we try to encourage them and not impose Codes of Conduct etc, just a reasonable statement of their commitment to responsible tourism in the sense of how it affects them and their community.

    By Anonymous Len Hough, At 18 November 2008 at 10:36  

  • As a part of a case study for a post Graduate course i am currently attending i would like to be informed of accurate sources,surveys or any other scientific documentation concerning both the growth of implementation of eco friendy practices in the hospitality industry in Europe, as well as any large scale surveys that document the rising demand for ecofiendly-oriented tourist products and services.For the History we are challenged to prove whether this practice or ''trend''should be adopted by the Greek Hospitality industry as a measure to overcome the upcoming crisis.
    Maria Parisi Corfu Greece

    By Anonymous Maria Parisi, At 18 November 2008 at 18:12  

  • The Future of Tourism

    Participating in this question by way of comments, one is restricted to limited debate on a complicated topic.

    I will therefore contribute by means of questions, personal answers and views.

    My comment will be delivered in three sections
    1 Is our earth a sustainable entity?
    2 My freedom to respond to the reality
    3 The Economic reality
    4 My business. Now and in future


    1 Is our earth a sustainable entity?
    1.1 As a purely natural entity
    Will the earth as a natural entity be functioning in future in such harmony that natural quality of life will improve?
    I am not fully equipped to answer this question but purely from the universe as an Isolated system point of view, and looking at the laws governing the physical chemistry , it seems that somewhere in the future a spontaneous reaction may take place.

    People seeking sustainability via “The Natural Step” school, believe and state categorically that the earth as a natural system is sustainable. In other words, good, because in a natural system, all waste is food

    1.2 Adding the human population(Culture) to the natural entity?

    “ The Natural Step” school states that the human population is the bad thing, threatening the natural sustainability because waste is no longer food but pollution and contamination.

    I argue that there is a probability that the natural earth is not sustainable. The future from that perspective is therefore slowly becoming bleaker.

    With the addition of the presence of humans the picture changes for the worse. With increasing numbers, increasing consumption and the detrimental effect thereof, the future is coming to us quicker in an ever increasing bleaker format.

    Those dreamers, about “making/leaving the world a better place” found themselves a nice way of avoiding the reality of the future. Let them dream on!!

    I argue that our future world wil probably become an increasingly complicated, tough and more dangerous world. There is a probability for the earth/ universe system to react as a spontaneous chemical reaction.

    These somewhat cryptic remarks about the expected reality above, will demand a standpoint from every individual living in this reality.

    ( Next : “My freedom to respond to the reality)

    By Anonymous Niël du Toit, At 20 November 2008 at 10:00  

  • 2 My freedom to respond to the reality

    2.1 The origin of my responsibility
    People taking infinite pains about the questionable reality, is normally in agreement that man is the only being in this reality who can and will, wonder about himself and the other elements of reality. Man can be surprised, be amazed in a negative or positive way by the reality in which he lives. Man is addressed - spoken to - by the reality in general and in particular.
    It is furthermore agreed that man can wonder but can also - speak when spoken to – by his thoughts, standpoint, actions and will as a way of answering to the reality.
    I can say no to reality in general. Then I embrace the idea that there is enough negative and evil in reality that my life is more or less empty, lacks value and meaning and to the extreme, is actually absurd.
    I can also say yes to reality in general. Then I say yes to the meaning and value of my life despite the disillusionment, failure, suffering and sometimes nothingness of my daily existence.
    As a human being I have a choice. I see the use of my freedom to choose as the origin of my responsibility. This is my personal freedom, if freedom is understood as self determination and responsibility for myself. I am free to respond. My freedom is a freedom to responsibility - a responsible standpoint and the applications of these standpoints in my way of life. It is therefore no wonder that great thinkers agree that man’s very existence is a response to reality.

    2.2 My freedom must be efficient and effective.

    In order to make the above mentioned theory a practical reality, I must have some quality in my responsibilities to certain issues.

    I think the quality elements are:
    Trust
    Ethics
    Values
    Norms
    Purpose

    Trust
    All I know is that I will only experience if I entrust myself to reality. I can experience life and maybe produce some solutions only by becoming part of the problem.
    There is either a fundamental dis - trust in myself, others, institutions, life and the world at large when faced with all the evil in an around the reality.
    Or there is a fundamental trust despite the bad and evil in myself, others, institutions, life and the world at large.
    I choose the fundamental trust option. Not in the sense of having trust in someone or something where trustworthiness has been proved before I can have trust, but in the sense that I give my trust to others in the first place. The emphasis is about giving and not having.
    By making this decision, I apply my human freedom and I express a specific quality in living(writing) my own history as a personal, meaningful history. There comes to the fore something of my personality. A specific enlightenment breaks through. It is for the moment, yes. But it is also a meaningful task to be demonstrated in my future day to day living.
    I am experiencing a joy because my potential freedom to respond has now become an actuality with a personal quality. My joy is supplemented with the reality of daily learning and doing according to my responsibility. My life is a life of freedom to be responsible in general and in particular. By becoming part of the daily problems, I can and will give these responsibilities a specific, and personal quality content in heading for solutions

    Ethics
    In moving from a fundamental approach decision to a daily application in dealing with reality in general and in particular, requires refinement in the quality of my responsibility. I need some equipment to do the right - as opposed to wrong, bad or evil – things
    What do I need? I am not in need of laws because this is not about me being a law abiding citizen. It is about reducing my personal feelings of guilt because I did something wrong. I therefore need a set of ethical standpoints for my thoughts and behaviour convincing me that I am doing the right things. Ethics is my way of qualifying my responsibilities as right(good) in general and in particular.
    Values
    Where do I find the right equipment? The search for equipment links up with my previous decision to choose the fundamental trust option. As a matter of fact, the things that I value come to the fore when looking for equipment. Things of value carry a certain “weight” in my relationships with reality. In searching myself, I discover that such intangible things as respect for life, honesty……. are things carrying weight in my response to reality in general and in particular. I trust myself for these values as meaningful for my life. Identifying these values brings another enlightenment and personal, meaningful quality of my personality to the fore. It is also a joyous occasion because I experience my personal, potential freedom becoming more of a reality.

    Norms
    But in search for working tools for ethical implementation, it seems inevitable to do something else with my values. I feel exited because I got the feeling I am moving in the direction of something more original than values.
    Again I must make a choice! For a value to be promoted to a useful tool, the value must be transformed into a norm. A value can only become a norm, a standard, if I choose it to become part and parcel of my set of norms as part of my responsibility.
    A norm serves as a pointer to what ought to be. Thus a norm is more original than reality itself because in a sense it is pre-reality pointing at what should happen because it has not happened yet. With my set of norms I can now approach reality with a purpose. I have a yard stick to handle reality in finding the best practice to use reality in a constructive way serving a purpose in general and in particular.
    Purpose
    My freedom to respond has reached a new level!

    I have proceeded past the fundamental choices.
    During these fundamental stages my freedom was mainly characterized as a freedom from….
    Trying to get free from things I perceived as holding me back.
    But now I am free for…. I can apply my personal freedom to respond to a purpose. What an overwhelming joy to live such a meaningful life where despite the evil, the disappointment and the suffering, I can continuously reorganize in striving for the right purpose. To be free for is an uplifting experience.
    I can now trust myself more because I know the quality of my responsibility. I can engage in various interactions with reality because I know my tools. I am equipped to interact critically with other people about almost everything because I will deal with values, norms and best practice ways of achieving realistic goals without ever to be engaged in senseless arguments of a purely personal nature.
    To re cap on the topic .

    It is much too vague to speak about “Responsible Tourism”. In terms of my argument above, I find it much more sensible to talk about “Sustainable Tourism” because this gives my responsibility a quality and a purpose. In my personal way I dedicate my responsibility in striving towards sustainability.
    (Next: The Economic reality)

    By Anonymous Niël du Toit, At 21 November 2008 at 07:09  

  • 3 The Economic reality

    3.1 Two thinking models

    Coming closer to my contribution to sustainable tourism, I first have to identify the economy as a specific reality. It is through the economy that I will be engaged in tourism as a specialized economic activity.
    I have learned that the economy is about the use of limited resources like Land, Capital and Labour for production to consumers and that the resources could have been used otherwise.
    I take cognizance of different views of the economy but a special relationship is of prime interest in searching for sustainability.
    Regarding the relationship, the Economy and the Environment(Natural and Cultural), I came across two standpoints.

    Firstly
    This standpoint is characterized by the separation of Economy and Environment. The relationship is one of either or. Either the Economy or the Environment.
    It can also be interpreted in terms of “here” and “there” , taking production resources from there to create and distribute wealth in my economic activity, here
    The Economy represents “Pure Logic”
    And the Environment – save the primary economic production resources – mainly as “constraints”


    The standpoint results in economic growth as the purpose of the economy.
    Measuring the ”Success” using the GDP or GSP
    Players in this team tend to maximize profit and benefit the shareholders.
    The attitude of the players is to conquer there and enrich here.
    This model is relatively successful but tend to struggle giving answers to human happiness and the sustainability of a quality human life. That be the reason, we see the efforts of greening, happiness indexes etc. Poverty can not be resolved and so can rich people also not become happier by simply having more economically produced goods at their disposal - even on credit.

    Secondly
    The standpoint where the Economy and the Environment(Natural and Cultural) are distinguishable but not separated entities of reality. The Economy operates in and through the Environment. The relationship is characterized as Economy and Environment.




    The Economy still represents “Logic” but the mere mind shift results in the economic active person’s way of thinking a bit more caring about the environment. The reason for this may be the absence of “there”. In this model the environment and the economic activity are all “here”

    This way of thinking gives personal responsibility a definite, slanted “weight” away from pure logic towards conservation of resources.
    The standpoint results in economic sustainability as the purpose of the Economy.
    Measuring “success” is the GPI (Genuine Progress Indicator) where GDP +X -Y = GPI
    Players in this team tend to optimize profit to the benefit of stakeholders. Players are a little poorer in economic terms but probably more or less richer in quality of life because wealth is created more ethical and distributed more fairly.
    The attitude of the players is to befriend rather than to conquer as seen against the background of “earthkeeping”.
    Supporters of the second model are less in number and less influential in the global arena. The GPI is an accepted measurement but needs to be developed further to prove its reliability.

    Again it is time to exercise my freedom to respond. My knowledge about these two models means that I have to make a choice to eventually give rise to added quality of my responsibility.
    It refers to choosing to trust the second model more because of the heavier “weight”. It becomes part of my set of values. The obvious result of my choice is to choose the second model as a norm and to fill it with applicable content giving my responsibility to the economic reality, additional quality.
    I will now approach my tourism business using the norm and seeking the best practical application thereof in terms of efficiency and effectiveness. Efficiency referring to purposefulness and effectiveness referring to management by objectives. This step will bring me closer to my contribution to sustainable tourism.
    ( I really trust this choice of mine to be of general value. It can be part of any privately owned business owner’s and leader’s responsibility from SMME’s up to MNC’s )

    3.2 Sustainable production in Tourism

    Despite the bleak future outlook…..

    As far as the Kontrei Traveller Concept and the Kontrei Traveller Portfolio(KTP) goes, I choose the second economic thinking model with joy and passion. KTP members are these people in the special tourism section of the Economy who operate their enterprises in and through their environments.
    To approach my sustainable tourism business model, I choose the normative slogan :

    “Conservation is the best way of using our earth”

    This refers to conservation in the use for economic(Tourism) production of products and services. It also refers to use in the sense of consumption by the visitor(Tourist)

    It is now inevitable to seek for the transition from the global scene to the local scene following the idea of : Think global but act local.

    I take the responsibilities of my own choices. I have chosen the second, global( General) model of Economy and Environment and must now go local (particular). I must come closer to home.
    The best way I can do this is by using the words “Place” and “Kontrei”(Region).
    This refers to using Kontrei(Regional) glasses when looking at, say, South Africa. The amazing diversity becomes evident when scanning the landscape and one Kontrei after the other pops up by their names like Boland, Namaqualand, Richtersveld, Hantam, Camdeboo, Kalahari, Bushveld, Lowveld, Midlands, Maputoland……. In tourism, when entrepreneurs operate business enterprises in places in various kontreis(Regions), the foundations are laid for sustainable tourism if they apply their responsibilities according to the second Global model. But now in the local “language” of doing business in your place in and through your Kontrei(Region).








    3.3 Sustainable Tourism Consumption

    Tourism is economic consumption. For the visitor who prefer to travel guilt free, I would recommend to support the Kontrei Traveller Portfolio(KTP) members because their ways of production are responsible efforts contributing to sustainability.

    The Kontrei Traveller Portfolio members are selected from regions. They are champions who have lived sustainable over generations in there places and regions who can and want to host and guide visitors to be enlightened via their tourism facilities.
    Kontrei Traveller is the gsa and tour operator for these members.

    I think KTP members will cope with future conditions. I can briefly report what I have learnt from them.
    “The regional(Kontrei) paradigm emphasizes that each earth region has its own unique, interdependent, regional integrity rooted in the natural environment of a place in the region, or in the region itself. This gives rise to an equally unique regional culture because people find themselves at home in a specific region/place. People living in the region are having enlightening experiences whereby one becomes native to one’s place by living in harmony with both its special gifts and its restrictions. It challenges one to best understand the relationships network of one’s place and to execute whatever activities and social behavior to enrich the life of that place/region, conserve its life-supporting systems, establish and improve its ecosystems and eco quality of life. Simply stated it means that people become fully alive in and with a place. It refers to the local people applying for membership in an area as a means of opposing exploitation of the area.”

    When trying to define the niche market – the future sustainable consumers - I can only ask:

    “If the regional(Kontrei) paradigm guides the local people to understand and live in harmony with their place, it may also provide a valuable guideline for visitors to other areas than their own.
    To be hosted and guided by local charm, thus being befriended with another area and having enlightening experiences of another place/area can certainly have therapeutic value. Isn’t that perhaps an important reason for travelling to other places?
    Doesn’t the sustainable consumer(visitor) expect to be refreshed by a visit to a foreign environment?
    Doesn’t the sustainable tourist (consumer) long to be enlightened whilst being hosted and guided by local charm during a visit to a foreign place/Kontrei? Doesn’t the visitor want to go home with newly acquired appreciation as the value added traveling experience?

    My guess and trust is that the sustainable tourism consumer of the future will support and appreciate such sustainable tourism products.

    (Next: My Business, Now and in future)

    By Anonymous Niël du Toit of Kontrei Traveller, At 22 November 2008 at 08:59  

  • 3.3 Sustainable Tourism Consumption

    Tourism is economic consumption. For the visitor who prefer to travel guilt free, I would recommend to support the Kontrei Traveller Portfolio(KTP) members because their ways of production are responsible efforts contributing to sustainability.

    The Kontrei Traveller Portfolio members are selected from regions. They are champions who have lived sustainable over generations in there places and regions who can and want to host and guide visitors to be enlightened via their tourism facilities.
    Kontrei Traveller is the gsa and tour operator for these members.

    I think KTP members will cope with future conditions. I can briefly report what I have learnt from them.
    “The regional(Kontrei) paradigm emphasizes that each earth region has its own unique, interdependent, regional integrity rooted in the natural environment of a place in the region, or in the region itself. This gives rise to an equally unique regional culture because people find themselves at home in a specific region/place. People living in the region are having enlightening experiences whereby one becomes native to one’s place by living in harmony with both its special gifts and its restrictions. It challenges one to best understand the relationships network of one’s place and to execute whatever activities and social behavior to enrich the life of that place/region, conserve its life-supporting systems, establish and improve its ecosystems and eco quality of life. Simply stated it means that people become fully alive in and with a place. It refers to the local people applying for membership in an area as a means of opposing exploitation of the area.”

    When trying to define the niche market – the future sustainable consumers - I can only ask:

    “If the regional(Kontrei) paradigm guides the local people to understand and live in harmony with their place, it may also provide a valuable guideline for visitors to other areas than their own.
    To be hosted and guided by local charm, thus being befriended with another area and having enlightening experiences of another place/area can certainly have therapeutic value. Isn’t that perhaps an important reason for travelling to other places?
    Doesn’t the sustainable consumer(visitor) expect to be refreshed by a visit to a foreign environment?
    Doesn’t the sustainable tourist (consumer) long to be enlightened whilst being hosted and guided by local charm during a visit to a foreign place/Kontrei? Doesn’t the visitor want to go home with newly acquired appreciation as the value added traveling experience?

    My guess and trust is that the sustainable tourism consumer of the future will support and appreciate such sustainable tourism products.

    (Next: My Business, Now and in future)


    4 My business. Now and in future

    A Brief summary reveals the following.

    To turn what I have chosen and what I have learned about my responsibility into a tourism business, another question has to be asked. This is the strategic question of : What kind of business is sustainable tourism in the context of Place and Kontrei.
    I trust myself for giving the following description of Kontrei Tourism as :
    The travel experience of a visitor to a place in a Kontrei where the visitor is enlightened through interacting with and participating in nature and culture. The visitor supports tourism enterprises managed in such a profitable way that environmental resources are conserved and the host community will benefit.
    From the strategic description above, the 4C elements appeared :
    C – Customer (visitor)
    C – Company
    C – Conservation (natural and cultural environment)
    C – Community

    I argue that in sustainable Tourism the place comes first., C1- Conservation. Using the Community, C2- Community to produce for the Visitor, C3- Customer in order to have a sustainable business, C4- Company This is the sustainable or responsible way to follow. The owner takes responsibility and acts locally with his her tourism business in terms of the best practice principal.

    I argue that the unsustainable or irresponsible way is to put the Company first, to satisfy the Customer at the expense of the Community and the environmental resources - Conservation!!
    The owner takes responsibility for the Company and the shareholders and the rest is mainly the responsibility of the Government.

    Giving the 4C’s practical meaning as follows:

    • C1 - Conservation: Responsible management of the natural and cultural
    environmental resources involved in my Place and
    Kontrei
    • C2 - Community: Optimum, fair, involvement of host community
    • C3 - Customer: Satisfactory visitor sense of place experience
    • C4 - Company: Sustainable, economic, entrepreneurial tourism business

    In my model the entrepreneur or CEO takes responsibility for sustainable production and consumption in the company. If C4 can be managed in a sustainable way then C1, C2 and C3 is possible

    The order is important because the Place always comes first. –C1.

    The application refers to the best practical way to use C1, C2 and C3 in order to result in a substantial contribution to C4.
    Strategy for practicing sustainability
    It means.
    Somewhere in an English Dictionary, I found a rather cute description stating that: “Strategy is the use of a trick in order to succeed in some purpose. “

    It refers to.
    In The Kontrei Traveller management model, it refers to the use of the 4C structure where each C is enriched by adding key questions. The result is a strategic tool of 20 Key Questions.
    The questions are prompting the manager. If the owner/manager can fill the question with own management content, this will certainly contribute to sustainability. Use this trick!! To contribute towards efficiency

    The 20 Key Questions becomes the strategic, practical management instrument for every department of the enterprise.

    KTP member’s answers on questions are reported regularly on www.kontrei.co.za as a B2C
    CONCLUSION
    As a matter of fact, everybody in business is involved in responsible business. This refers to the way participants in business use their freedom to choose to conduct their business. They should be able to explain the way they responded to establish and operate their business. Irresponsible business refers to another responsible format that differs from the one taken as a norm. To talk of responsible business is a descriptive way of only stating the obvious. It does not really qualify the commitment to contribute to a specific cause.
    But not all responsible business operations are sustainable. Only a responsible operation dedicated to and managed towards serving the purpose of sustainability is worthwhile mentioning as a sustainable business. The sense of purpose and the management give the responsibility of a business the required, specific quality because the freedom to respond is applied in the upliftment experience as my freedom for a purpose.
    I therefore choose to rather speak of sustainable business instead of responsible business.
    I trust that my dedication to thoughts and actions explained above, can give a reasonable explanation of my eventually practical, contribution to sustainable business.
    It is a bottoms up application where privately owned business can make a responsible contribution towards sustainable business because the individuals involved, made the choice.
    I trust this to be a cause to live for with joy and passion, now and for whatever the future may hold.

    By Anonymous Niël du Toit of Kontrei Traveller, At 23 November 2008 at 08:41  

  • I think this a great debate, and that the face of tourism has to change. Of course it is part of the wider issue under the larger umbrella of sustainable development, but as a huge industry crossing all borders, and having the real potential to help local communities, special attention needs to be given to the future of tourism, so this site is very timely.

    I think what responsibletravel.com are doing is great. Our company (www.whl.travel) is also trying to promote ‘responsible’ tourism product through our network of locally owned and operated travel sites, mostly in developing destinations. Through this network of local operators we are trying to find more responsible tourism product for independent travelers to book online, in a way where they can deal with a real local, and more of the money stays in the destinations visited.

    Responsible tourism practices really need to become the norm, rather than being a niche. The biggest key to this is education – of travellers, service providers, governments, business/industry etc. I think this is the big challenge we face, so mass tourism does not destroy environments and cultures.

    Cheers,
    Shaun Glichrist
    www.whl.travel

    By Anonymous Shaun Gilchrist, At 26 November 2008 at 00:29  

  • 2 My freedom to respond to the reality

    2.1 The origin of my responsibility
    People taking infinite pains about the questionable reality, is normally in agreement that man is the only being in this reality who can and will, wonder about himself and the other elements of reality. Man can be surprised, be amazed in a negative or positive way by the reality in which he lives. Man is addressed - spoken to - by the reality in general and in particular.
    It is furthermore agreed that man can wonder but can also - speak when spoken to – by his thoughts, standpoint, actions and will as a way of answering to the reality.
    I can say no to reality in general. Then I embrace the idea that there is enough negative and evil in reality that my life is more or less empty, lacks value and meaning and to the extreme, is actually absurd.
    I can also say yes to reality in general. Then I say yes to the meaning and value of my life despite the disillusionment, failure, suffering and sometimes nothingness of my daily existence.
    As a human being I have a choice. I see the use of my freedom to choose as the origin of my responsibility. This is my personal freedom, if freedom is understood as self determination and responsibility for myself. I am free to respond. My freedom is a freedom to responsibility - a responsible standpoint and the applications of these standpoints in my way of life. It is therefore no wonder that great thinkers agree that man’s very existence is a response to reality.

    2.2 My freedom must be efficient and effective.

    In order to make the above mentioned theory a practical reality, I must have some quality in my responsibilities to certain issues.

    I think the quality elements are:
    Trust
    Ethics
    Values
    Norms
    Purpose

    Trust
    All I know is that I will only experience if I entrust myself to reality. I can experience life and maybe produce some solutions only by becoming part of the problem.
    There is either a fundamental dis - trust in myself, others, institutions, life and the world at large when faced with all the evil in an around the reality.
    Or there is a fundamental trust despite the bad and evil in myself, others, institutions, life and the world at large.
    I choose the fundamental trust option. Not in the sense of having trust in someone or something where trustworthiness has been proved before I can have trust, but in the sense that I give my trust to others in the first place. The emphasis is about giving and not having.
    By making this decision, I apply my human freedom and I express a specific quality in living(writing) my own history as a personal, meaningful history. There comes to the fore something of my personality. A specific enlightenment breaks through. It is for the moment, yes. But it is also a meaningful task to be demonstrated in my future day to day living.
    I am experiencing a joy because my potential freedom to respond has now become an actuality with a personal quality. My joy is supplemented with the reality of daily learning and doing according to my responsibility. My life is a life of freedom to be responsible in general and in particular. By becoming part of the daily problems, I can and will give these responsibilities a specific, and personal quality content in heading for solutions

    Ethics
    In moving from a fundamental approach decision to a daily application in dealing with reality in general and in particular, requires refinement in the quality of my responsibility. I need some equipment to do the right - as opposed to wrong, bad or evil – things
    What do I need? I am not in need of laws because this is not about me being a law abiding citizen. It is about reducing my personal feelings of guilt because I did something wrong. I therefore need a set of ethical standpoints for my thoughts and behaviour convincing me that I am doing the right things. Ethics is my way of qualifying my responsibilities as right(good) in general and in particular.
    Values
    Where do I find the right equipment? The search for equipment links up with my previous decision to choose the fundamental trust option. As a matter of fact, the things that I value come to the fore when looking for equipment. Things of value carry a certain “weight” in my relationships with reality. In searching myself, I discover that such intangible things as respect for life, honesty……. are things carrying weight in my response to reality in general and in particular. I trust myself for these values as meaningful for my life. Identifying these values brings another enlightenment and personal, meaningful quality of my personality to the fore. It is also a joyous occasion because I experience my personal, potential freedom becoming more of a reality.

    Norms
    But in search for working tools for ethical implementation, it seems inevitable to do something else with my values. I feel exited because I got the feeling I am moving in the direction of something more original than values.
    Again I must make a choice! For a value to be promoted to a useful tool, the value must be transformed into a norm. A value can only become a norm, a standard, if I choose it to become part and parcel of my set of norms as part of my responsibility.
    A norm serves as a pointer to what ought to be. Thus a norm is more original than reality itself because in a sense it is pre-reality pointing at what should happen because it has not happened yet. With my set of norms I can now approach reality with a purpose. I have a yard stick to handle reality in finding the best practice to use reality in a constructive way serving a purpose in general and in particular.
    Purpose
    My freedom to respond has reached a new level!

    I have proceeded past the fundamental choices.
    During these fundamental stages my freedom was mainly characterized as a freedom from….
    Trying to get free from things I perceived as holding me back.
    But now I am free for…. I can apply my personal freedom to respond to a purpose. What an overwhelming joy to live such a meaningful life where despite the evil, the disappointment and the suffering, I can continuously reorganize in striving for the right purpose. To be free for is an uplifting experience.
    I can now trust myself more because I know the quality of my responsibility. I can engage in various interactions with reality because I know my tools. I am equipped to interact critically with other people about almost everything because I will deal with values, norms and best practice ways of achieving realistic goals without ever to be engaged in senseless arguments of a purely personal nature.
    To re cap on the topic .

    It is much too vague to speak about “Responsible Tourism”. In terms of my argument above, I find it much more sensible to talk about “Sustainable Tourism” because this gives my responsibility a quality and a purpose. In my personal way I dedicate my responsibility in striving towards sustainability.
    (Next: The Economic reality)

    By Anonymous Niël du Toit of Kontrei Traveller, At 3 December 2008 at 06:26  

  • 3 The Economic reality

    3.1 Two thinking models

    Coming closer to my contribution to sustainable tourism, I first have to identify the economy as a specific reality. It is through the economy that I will be engaged in tourism as a specialized economic activity.
    I have learned that the economy is about the use of limited resources like Land, Capital and Labour for production to consumers and that the resources could have been used otherwise.
    I take cognizance of different views of the economy but a special relationship is of prime interest in searching for sustainability.
    Regarding the relationship, the Economy and the Environment(Natural and Cultural), I came across two standpoints.

    Firstly
    This standpoint is characterized by the separation of Economy and Environment. The relationship is one of either or. Either the Economy or the Environment.
    It can also be interpreted in terms of “here” and “there” , taking production resources from there to create and distribute wealth in my economic activity, here
    The Economy represents “Pure Logic”
    And the Environment – save the primary economic production resources – mainly as “constraints”


    The standpoint results in economic growth as the purpose of the economy.
    Measuring the ”Success” using the GDP or GSP
    Players in this team tend to maximize profit and benefit the shareholders.
    The attitude of the players is to conquer there and enrich here.
    This model is relatively successful but tend to struggle giving answers to human happiness and the sustainability of a quality human life. That be the reason, we see the efforts of greening, happiness indexes etc. Poverty can not be resolved and so can rich people also not become happier by simply having more economically produced goods at their disposal - even on credit.

    Secondly
    The standpoint where the Economy and the Environment(Natural and Cultural) are distinguishable but not separated entities of reality. The Economy operates in and through the Environment. The relationship is characterized as Economy and Environment.




    The Economy still represents “Logic” but the mere mind shift results in the economic active person’s way of thinking a bit more caring about the environment. The reason for this may be the absence of “there”. In this model the environment and the economic activity are all “here”

    This way of thinking gives personal responsibility a definite, slanted “weight” away from pure logic towards conservation of resources.
    The standpoint results in economic sustainability as the purpose of the Economy.
    Measuring “success” is the GPI (Genuine Progress Indicator) where GDP +X -Y = GPI
    Players in this team tend to optimize profit to the benefit of stakeholders. Players are a little poorer in economic terms but probably more or less richer in quality of life because wealth is created more ethical and distributed more fairly.
    The attitude of the players is to befriend rather than to conquer as seen against the background of “earthkeeping”.
    Supporters of the second model are less in number and less influential in the global arena. The GPI is an accepted measurement but needs to be developed further to prove its reliability.

    Again it is time to exercise my freedom to respond. My knowledge about these two models means that I have to make a choice to eventually give rise to added quality of my responsibility.
    It refers to choosing to trust the second model more because of the heavier “weight”. It becomes part of my set of values. The obvious result of my choice is to choose the second model as a norm and to fill it with applicable content giving my responsibility to the economic reality, additional quality.
    I will now approach my tourism business using the norm and seeking the best practical application thereof in terms of efficiency and effectiveness. Efficiency referring to purposefulness and effectiveness referring to management by objectives. This step will bring me closer to my contribution to sustainable tourism.
    ( I really trust this choice of mine to be of general value. It can be part of any privately owned business owner’s and leader’s responsibility from SMME’s up to MNC’s )

    3.2 Sustainable production in Tourism

    Despite the bleak future outlook…..

    As far as the Kontrei Traveller Concept and the Kontrei Traveller Portfolio(KTP) goes, I choose the second economic thinking model with joy and passion. KTP members are these people in the special tourism section of the Economy who operate their enterprises in and through their environments.
    To approach my sustainable tourism business model, I choose the normative slogan :

    “Conservation is the best way of using our earth”

    This refers to conservation in the use for economic(Tourism) production of products and services. It also refers to use in the sense of consumption by the visitor(Tourist)

    It is now inevitable to seek for the transition from the global scene to the local scene following the idea of : Think global but act local.

    I take the responsibilities of my own choices. I have chosen the second, global( General) model of Economy and Environment and must now go local (particular). I must come closer to home.
    The best way I can do this is by using the words “Place” and “Kontrei”(Region).
    This refers to using Kontrei(Regional) glasses when looking at, say, South Africa. The amazing diversity becomes evident when scanning the landscape and one Kontrei after the other pops up by their names like Boland, Namaqualand, Richtersveld, Hantam, Camdeboo, Kalahari, Bushveld, Lowveld, Midlands, Maputoland……. In tourism, when entrepreneurs operate business enterprises in places in various kontreis(Regions), the foundations are laid for sustainable tourism if they apply their responsibilities according to the second Global model. But now in the local “language” of doing business in your place in and through your Kontrei(Region).


    I followed this model in developing my guest house, Zomerlust Gastehuis, in Paarl.
    Please see: www.zomerlust.co.za





    3.3 Sustainable Tourism Consumption

    Tourism is economic consumption. For the visitor who prefer to travel guilt free, I would recommend to support the Kontrei Traveller Portfolio(KTP) members because their ways of production are responsible efforts contributing to sustainability.

    The Kontrei Traveller Portfolio members are selected from regions. They are champions who have lived sustainable over generations in there places and regions who can and want to host and guide visitors to be enlightened via their tourism facilities.
    Kontrei Traveller is the gsa and tour operator for these members.

    I think KTP members will cope with future conditions. I can briefly report what I have learnt from them.
    “The regional(Kontrei) paradigm emphasizes that each earth region has its own unique, interdependent, regional integrity rooted in the natural environment of a place in the region, or in the region itself. This gives rise to an equally unique regional culture because people find themselves at home in a specific region/place. People living in the region are having enlightening experiences whereby one becomes native to one’s place by living in harmony with both its special gifts and its restrictions. It challenges one to best understand the relationships network of one’s place and to execute whatever activities and social behavior to enrich the life of that place/region, conserve its life-supporting systems, establish and improve its ecosystems and eco quality of life. Simply stated it means that people become fully alive in and with a place. It refers to the local people applying for membership in an area as a means of opposing exploitation of the area.”

    When trying to define the niche market – the future sustainable consumers - I can only ask:

    “If the regional(Kontrei) paradigm guides the local people to understand and live in harmony with their place, it may also provide a valuable guideline for visitors to other areas than their own.
    To be hosted and guided by local charm, thus being befriended with another area and having enlightening experiences of another place/area can certainly have therapeutic value. Isn’t that perhaps an important reason for travelling to other places?
    Doesn’t the sustainable consumer(visitor) expect to be refreshed by a visit to a foreign environment?
    Doesn’t the sustainable tourist (consumer) long to be enlightened whilst being hosted and guided by local charm during a visit to a foreign place/Kontrei? Doesn’t the visitor want to go home with newly acquired appreciation as the value added traveling experience?

    My guess and trust is that the sustainable tourism consumer of the future will support and appreciate such sustainable tourism products.

    (Next: My Business, Now and in future)

    By Anonymous Niël du Toit of Kontrei Traveller, At 4 December 2008 at 07:22  

  • 4 My business. Now and in future

    A Brief summary reveals the following.

    To turn what I have chosen and what I have learned about my responsibility into a tourism business, another question has to be asked. This is the strategic question of : What kind of business is sustainable tourism in the context of Place and Kontrei.
    I trust myself for giving the following description of Kontrei Tourism as :
    The travel experience of a visitor to a place in a Kontrei where the visitor is enlightened through interacting with and participating in nature and culture. The visitor supports tourism enterprises managed in such a profitable way that environmental resources are conserved and the host community will benefit.
    From the strategic description above, the 4C elements appeared :
    C – Customer (visitor)
    C – Company
    C – Conservation (natural and cultural environment)
    C – Community

    I argue that in sustainable Tourism the place comes first., C1- Conservation. Using the Community, C2- Community to produce for the Visitor, C3- Customer in order to have a sustainable business, C4- Company This is the sustainable or responsible way to follow. The owner takes responsibility and acts locally with his her tourism business in terms of the best practice principal.

    I argue that the unsustainable or irresponsible way is to put the Company first, to satisfy the Customer at the expense of the Community and the environmental resources - Conservation!!
    The owner takes responsibility for the Company and the shareholders and the rest is mainly the responsibility of the Government.

    Giving the 4C’s practical meaning as follows:

    • C1 - Conservation: Responsible management of the natural and cultural
    environmental resources involved in my Place and
    Kontrei
    • C2 - Community: Optimum, fair, involvement of host community
    • C3 - Customer: Satisfactory visitor sense of place experience
    • C4 - Company: Sustainable, economic, entrepreneurial tourism business

    In my model the entrepreneur or CEO takes responsibility for sustainable production and consumption in the company. If C4 can be managed in a sustainable way then C1, C2 and C3 is possible

    The order is important because the Place always comes first. –C1.

    The application refers to the best practical way to use C1, C2 and C3 in order to result in a substantial contribution to C4.
    Strategy for practicing sustainability
    It means.
    Somewhere in an English Dictionary, I found a rather cute description stating that: “Strategy is the use of a trick in order to succeed in some purpose. “

    It refers to.
    In The Kontrei Traveller management model, it refers to the use of the 4C structure where each C is enriched by adding key questions. The result is a strategic tool of 20 Key Questions.
    The questions are prompting the manager. If the owner/manager can fill the question with own management content, this will certainly contribute to sustainability. Use this trick!! To contribute towards efficiency

    The 20 Key Questions becomes the strategic, practical management instrument for every department of the enterprise.

    KTP member’s answers on questions are reported regularly on www.kontrei.co.za as a B2C
    CONCLUSION
    As a matter of fact, everybody in business is involved in responsible business. This refers to the way participants in business use their freedom to choose to conduct their business. They should be able to explain the way they responded to establish and operate their business. Irresponsible business refers to another responsible format that differs from the one taken as a norm. To talk of responsible business is a descriptive way of only stating the obvious. It does not really qualify the commitment to contribute to a specific cause.
    But not all responsible business operations are sustainable. Only a responsible operation dedicated to and managed towards serving the purpose of sustainability is worthwhile mentioning as a sustainable business. The sense of purpose and the management give the responsibility of a business the required, specific quality because the freedom to respond is applied in the upliftment experience as my freedom for a purpose.
    I therefore choose to rather speak of sustainable business instead of responsible business.
    I trust that my dedication to thoughts and actions explained above, can give a reasonable explanation of my eventually practical, contribution to sustainable business.
    It is a bottoms up application where privately owned business can make a responsible contribution towards sustainable business because the individuals involved, made the choice.
    I trust this to be a cause to live for with joy and passion, now and for whatever the future may hold.

    5 December 2008
    Niël du Toit of Kontrei Traveller

    Kontrei Traveller
    cc 85/10359/23
    Tel: +27-21-8711715
    Fax: +27-21-8725239
    www.kontrei.co.za
    e-mail: ndt@kontrei.co.za
    P O Box 92, Paarl 7620
    South Africa

    By Anonymous Nië du Toit of Kontrei Traveller, At 5 December 2008 at 10:00  

  • I teach in Hospitality and promote this aspect and will include your valuable work as part of the course, I feel if more people inside and out of the industry understood the principles and ease of application then all would quickly benefit and add to holiday relaxation!

    By Anonymous andrea, At 30 April 2009 at 13:38  

  • We are addressing the synergies between an earth-centered and a human-centered approach to travel with this special emphasis on design for people of all abilities (Universal Design). Here is a thought-starter document:

    http://www.rollingrains.com/2009/05/melding-the-green-and-the-human-geotourism-challenge-2009.html

    By Blogger scott, At 14 May 2009 at 17:21  

  • The future for tourism is bright. Take a look at our "Going Carbon Neutral" project in Kangaroo Valley, NSW, Australia. Here we have motivated one third of the membership of the tourist association to adopt GHG emission reduction, offset and pledged to become carbon neutral. Our project is a first in Australia, over seen by the world leading constancy Hatch. I am now taking the case history across Australia to encourage other communities, small business and tourism operators to tackle the challenge. For your information the Kangaroo Valley Tourist Association has also become the first plastic bag free mainland town, donates to wildlife conservation and has established a gold standard visitor offset program with Conservation Volunteers Australia. I am now advising tourism boards and local councils here on sustainable marketing strategies.

    By Anonymous chris warren, At 7 June 2009 at 08:40  

  • I think a more balanced view on travel will emerge. Perhaps we'll fly less and look for eco holiday options closer to home.

    Also the view that travellers from the West have the biggest economic impact in the tourism industry will decrease as we see more travellers from emerging economies. So it's no longer a case of supporting good projects abroad, but thinking about how to do it more sustainably. And are there equally beneficial projects in our own countries?

    By Blogger Laura Greenman, At 28 August 2009 at 13:30  

  • i agree that eco tourism is only going to grow but with emergence of BRIC countries i think it is these countries which will decide the future of tourism.

    By Anonymous holiday in bhutan, At 1 December 2009 at 19:00  

  • Why do we keep putting a new name on the same old thing? Eco-tourism becomes Sustainable Tourism Cultural Tourism, Heritage Tourism, Pro-poor Tourism becomes Geo Tourism? Are you just looking for an excuse to get published?

    By Anonymous Anonymous, At 12 January 2010 at 22:38  

  • I read the book - Silent Spring (Rachel Carson, 1962). The story of how a courageous woman took on the chemical industry and raised important questions about humankind's impact on nature.

    Since then so much has been written, spoken and even debated about environment issues with regards to sustainability and responsibility but regrettably all these words yet to yield any successful sustainable tourism initiatives that can inspire the public, students or practitioners alike. In another words, we have failed to put theory into practice.

    Irony those who has most fantastic theory, such “The inconvenience truth” is also the biggest corrupter to the issue. It’s really a buzzword and often miss-used!

    By Blogger Katherine, At 20 January 2010 at 04:20  

  • Plenty can be said about eco this and eco that. It seems everything is going green these days. So, how can you tell what is really good for the environment and what is not?

    Good question. For starters, when it comes to hotels and the travel industry, there are few truly well recognized accreditation sources. Green Globe is probably the most common, but not so among U.S. based hotel companies, where getting the story straight gets even trickier than in Western Europe, Southeast Asia or Central and South America.

    My best advice: research the particular area or property you are interested in visiting. Find out what they do in regards to waste management, energy management and local environmental conservation. These are usually the most common identifiers in determining a property's true eco colors.

    John
    EcoBeachHotels.com

    By Blogger John Rarity, At 12 May 2010 at 23:54  

  • The tourism industry is a great way for many developing states to create sustainable economies. Tourism creates numerous employment opportunities for local people, as well as, ways to support local businesses. However, there are some local businesses that promote illegal activity and the exploitation of children. Child sex tourism is a growing phenomenon that places innocent children in grave situations. It is up to civil society to take a stand against these practices and work for the end of child sexual exploitation.

    ECPAT, which stands for End Child Prostitution and Trafficking, works throughout the world to eliminate the sexual exploitation of children. It seeks to encourage the world community to ensure that children everywhere enjoy their fundamental rights free from commercial sexual exploitation. The commercial sexual exploitation of children consists of criminal practices that demean, degrade, and threaten the physical and psychosocial integrity of children. There are three primary and interrelated forms of commercial sexual exploitation of children: prostitution, pornography, and trafficking. Other forms of sexual exploitation include child sex tourism, child marriages, and forced marriages.

    Every year an estimated two million children are forced into prostitution and pornography. Many a times the travel industry unintentionally facilitates this debilitating form of abuse. Therefore, in collaboration with ECPAT International, funded by UNICEF and supported by the UNWTO, The Code has been formed to protect the children on the world. The Code sets a standard of responsible business practices that effectively crack down on child sexual exploitation. The Code has been received positively by many companies worldwide. However, in the United States The Code has been met with resistance by many travel companies. It must be noted that the Carlson company led by Chairperson, Marilyn Carlson Nelson, was the first major US company to sign the code in April 2004. Since then, they have been actively engaged in awareness raising and information about child-protection policies in the US travel and tourism industry. Yet, there is still much work needed to be done to ensure that all children are protected from the dangers of sexual exploitation. By signing The Code, travel companies can truly promote sustainable, ethical practices for all tourist destinations.

    ECPAT encourages every traveler to take a stand and promote a great future for the children of the world. ECPAT USA designed a postcard aiming to educate responsible travelers on the issue of protecting children from sexual exploitation in tourism. The card is intended to be signed and sent or dropped off at a hotel or tourist company by responsible travelers. The hotel/tour operator is informed that The Code is a tool available for training and prevention of sex tourism. The card includes a selection of names of tourism companies already signatories of the Code in different countries. By visiting our website at http://www.ecpatusa.org/thecode/ you can print our postcard and send it to your travel company, hotel, or airline service. This allows the campaign to grow and facilitates a possible end to child sexual exploitation.

    More information about The Code and how you can support its work can be found at http://www.thecode.org/ or http://www.ecpatusa.org/. Please join us in the movement to protect the most vulnerable members of our society!

    By Anonymous Angeline Diamond, At 28 May 2010 at 17:55  

  • If we can make our vacation choices more green, more eco and more responsible in any way at all, then this has to be a very good thing indeed surely?

    By Anonymous Millie Smith, At 1 June 2010 at 12:56  

  • Geotourism, sustainable tourism and the like are corporate spin dedicated to marketing destinations for profit. The simple truth is that when the human animal arrives in an area all the natural resources in that area suffer tremendously. Most life forms on the planet compliment each other but this is not true for the human variety of life. Humans are a destructive force not a creative one. If you need proof simply familiarize yourself with human history on planet earth. The idea that tourism can actually improve the environment of the places visited, and despite some good intentions, is absurd. Ask any naturalist or biologist and they can give you thousands of examples of the destructiveness of the human animal. Finally, humans are animals too ... just not very good ones.

    By Anonymous Anonymous, At 17 June 2010 at 01:12  

  • The more we learned about sustainability, the more we move backwards towards the subject. It’s become a fashion to ride on the buzz work for financial gain!

    By Blogger Katherine, At 1 November 2010 at 12:56  

  • Green travel is essential these days. With flights going every day to exotic destinations around the world, it can be increasingly difficult to assess just what impact you're having on the environment. The simple fact is people aren't going to stop flying and in today's economy they can't, what with the large number of people who are travelling for business, not for pleasure. So it's important to give back wherever we can by choosing eco-friendly and green resorts, who do their part to give back to communities and commit to reducing the impact of their own waste. It's not an easy task but it is something we are proud to work towards.

    By Anonymous Turquoise Holidays, At 14 March 2011 at 11:08  

  • I stem from the conviction that “the world economic and geo-political turmoil and the security risk are morphing the travel, tourism and leisure industry and marketplace These shift embodies changes in the consumer values, travel destinations, attitudes, behavioral approaches and ways of entertaining ourselves. More and more the new generation consumers will like to choose their destination depending on the experiences they wish to live rather than on the geographical destinations themselves. The ongoing innovation in science ,engineering, mobile intelligence and simulation technology is delivering greater solutions, expanding the frontiers of utopia and opening pathways for new challenges and visions.” 14 may,2011

    By Anonymous Franz Fischnaller, At 14 May 2011 at 14:20  

  • Sustainable tourism guidelines must be demanded and implemented by all concerned entities if there is to be a future for destination travel... http://bit.ly/pRFogh

    By Anonymous Anonymous, At 11 July 2011 at 14:26  

  • I am of the opinion that eco-tourism, responsible tourism, sustainable tourism, alternative tourism and green tourism, or whatever you name it, is supposed to be considered in the framework of the entire sustainable development for the sake of better globe condition. It is not only the responsibility of the government of the country concerned, but the entire stakeholders, not only Tour Operators/agencies, Hoteliers, Airliners etc., but include the local communities of the destination and the tourists visiting the destinations as well. The sustainable development which includes sustainable tourism development should apply the ecological approach and ecosystem consideration not only within the natural environment interest, but for the sake of the interests of economic, social, cultural environment as well.

    By Anonymous Care Tourism, At 6 August 2011 at 13:39  

  • Riding on fashionable trends and banking on buzzwords, whilst insincere, might have an overall positive impact. What is important is that the industry (peers and customers) look out for the execution of these promises. A resort that lays claim to being environmentally sound tends to be more careful with the way building materials and day-to-day operations are conducted. It is only when we allow execution to fall short of promises that the whole exercise becomes a sham.

    By Anonymous Bespoke planning, At 18 October 2011 at 05:28  

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